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Seo On Page and Off Page Optimization are two SEO essential components (Search
Engine Optimization), that seek to improve visibility and positioning of a
website in search results.
Both approaches have specific strategies and techniques that contribute to a
common goal by attracting more organic traffic and improving a website relevance
and authority.
On-page optimization refers to all the actions performed within the
company/ brand website to improve its positioning in search engines. Some of the
most important strategies include: keywords, quality content, tags
HTML, images and multimedia, loading speed, and mobile adaptability.
Off-page optimization, on the other hand, refers to actions taken outside this
website that also influences its positioning. These strategies mainly seek to
improve domain authority and relevance through external links (backlinks) and
other external signs. Some of the most important techniques include: Construction
of Links (Link Building), content marketing, social networks, participation in Forums and
Communities, Local SEO and Digital PR.
If you want to know how to improve visibility and web positioning, send us an email
and we will guide you throughout your process.
References: Digital Marketing Institute
You can also read: Keywords research for your SEO
