In this digital era, social media has become an essential part of daily life for millions of people around the world, not only serving as communication channels, but also becoming fertile ground for marketing and advertising. Advertising on social networks is an increasingly crucial strategy for companies and organizations that want to stand out in a sea of competitors.
One of the most valuable aspects of social media advertising is its ability to reach a specific, highly segmented audience. Through the collection of demographic and behavioral data, social media platforms allow advertisers to target a group of people who are most likely to embrace their products or services. Not only saves money on but also increases your chances of generating conversions and sales.