DIGITAL
VIRTUAL ASSISTANT
We accompany you in managing your digital communities according to your needs, which will improve performance for your brand and allow you to have more free time. A brand assistant offers you content publishing on social networks, customer care management, either by DM or WhatsApp Business, email marketing campaigns, website content and organic growth strategies on social networks.
Your own assistant for your digital environments. You choose the tasks and your assistant is in charge of executing them. Higher performance and more time for you.
Social media publishing – Attention to customer service channels (DM – Whatsapp Business) – Sending E-Mail Marketing campaigns – Website content management – Organic growth strategies in social networks.
HOW TO CREATE A CONTENT GRID?
One of the main goals of a marketing agency is to create quality content for its clients. To achieve it, the agency must identify what channels to use, what strategy to follow and the type of information that will be shared on social networks.
There is a tool that plays a vital role in this task; the content grid. It assists in the development of our publications, and also allows us to visualize easy and clearly those topics that have not been used.
The main advantage of the content grid is the organization of time, as it facilitates scheduling and the material to publish on social networks.
Also known as a digital marketing grid, content grid for social networks or social media grid, it is a visual calendar that helps organize a content strategy efficiently.
You can control the publications on social networks or a blog, by following a previously established positioning strategy.
To create a content grid, you need a client brief to know the business needs.
To decide about the topics to cover we need to know what the client’s audience is looking for, review what has been talked about so far and detect what is being left out, this will help us achieve better results such as improving the brand positioning or generating engagement.
To design a content grid for your social networks can be a bit difficult task, especially if you do not have experience doing it.
Your best option is to count with the experience of a company specialized in digital marketing to help you throughout the entire process and guarantee good results.
Artificial intelligence (AI) can optimize time in many ways, such as performing routine and repetitive tasks more quickly and accurately than humans. This frees up time for people to focus on more creative and strategic activities. It is also functional for processing large amounts of data and providing instant analysis, allowing organizations to make more informed and faster decisions.
AI tools can help scheduling tasks, allocating resources, and tracking progress on complex projects, making time management easier. Additionally, chatbots and AI-based customer service systems can answer common customer questions immediately, freeing up human agents to address more complex issues. As for marketing, you can automate campaigns, segment audiences, and personalize messages, saving time in planning and executing marketing strategies as long as each tool is expertly handled.
WhatsApp Business allows brands to communicate directly with their customers quickly and conveniently. This is essential to handle inqueries, provide technical support, provide information on products and services, and keep a close relationship with customers. This is currently the preferred communication channel due to its familiarity and convenience.
One of the benefits of WhatsApp Business is that it allows the automation of responses through quick responses and predetermined messages, which improves the management of frequent queries and saves time for companies; additionally, it allows tagging conversations to organize and track interactions with customers. This is useful for prioritizing queries and ensuring a timely response.
WhatsApp Business offers the option to verify and highlight the company profile, which increases customer trust and helps prevent identity theft. In addition, the company or brand receives metrics to help them understand how customers behave and how to improve their communication strategies.
It can also be used to send promotional messages and updates to customers. This can be an effective tool for marketing and promoting products and services.
WhatsApp is a global platform, meaning businesses can use it to reach an international audience seamlessly. In a world where digital communication is increasingly important, being present on WhatsApp Business can be a way to stay relevant and competitive in the market.
Delivering good customer service on digital channels is of utmost importance nowadays due to the increasing dependence on technology and the digitalization of business interactions. Customer satisfaction is essential for any business. Effective customer service on digital channels can ensure a positive experience for customers, which can increase retention and loyalty. Customers who feel valued and supported are more willing to continue purchasing and recommending the brand to others.
Digital channels allow customers to contact a company at any time, even outside of business hours. This is especially important in a globalized world where people have different schedules.
Good customer service on these channels can help a company reach customers around the world and address their needs and questions effectively. Additionally, it brings opportunities to gather valuable information about customer needs and expectations. This can help a company improve its products or services and adapt to changing market demands.