HOW TO CREATE A CONTENT GRID?
One of the main goals of a marketing agency is to create quality content for its clients. To achieve it, the agency must identify what channels to use, what strategy to follow and the type of information that will be shared on social networks.
There is a tool that plays a vital role in this task; the content grid. It assists in the development of our publications, and also allows us to visualize easy and clearly those topics that have not been used.
The main advantage of the content grid is the organization of time, as it facilitates scheduling and the material to publish on social networks.
Also known as a digital marketing grid, content grid for social networks or social media grid, it is a visual calendar that helps organize a content strategy efficiently.
You can control the publications on social networks or a blog, by following a previously established positioning strategy.
To create a content grid, you need a client brief to know the business needs.
To decide about the topics to cover we need to know what the client’s audience is looking for, review what has been talked about so far and detect what is being left out, this will help us achieve better results such as improving the brand positioning or generating engagement.