Creating an effective digital strategy requires a very well planned and thought out approach. First thing to think about is your brand’s objectives: What do you hope to achieve with my digital strategy?
The must common answer is to increase online visibility, generate leads, increase online sales, and solidify your brand. Once you’ve answer this question, it is important to know your audience in order to build the strategy around your target.
If you are certain about what your goals and who you want to reach with your strategy, the next step would be to analyze your online competitors and their digital strategies: what are they doing well and what could be improved. This will help you identify opportunities and set yourself apart. Following, you need to determine the right digital channels to reach your audience. This could include social media, your website, email marketing, online advertising, SEO (search engine optimization), and more.
Without a doubt, you need to develop a content plan that resonates with your audience and adapts to the digital channels of their choice to deliver your message. This can include blogs, videos, infographics, social media posts, and more. The content should be informative, entertaining and useful.
If your strategy includes search engine visibility, optimize your content and website for search engines. Research relevant keywords and make sure your content is easy to find online. If social media is part of your strategy, define how you will use each platform. Create a posting schedule, engage with your audience, and use social media advertising to expand your reach.
From this point you must define how much are you willing to invest in your digital strategy. This includes spending on online advertising, marketing tools and human resources. Make sure your budget is realistic and aligns with your goals. Finally, you should consider using analysis tools to monitor how you are progressing with your strategy.
Should my brand be on every digital media platform? How to choose which one should I use?
It is not mandatory for your brand to be on all digital platforms. Choosing the right platforms depends on several factors, including your goals, your target audience, and available resources. Here are some points to help you determine which digital platforms you should be on:
Know your audience: Understand your target audience. Investigate where they spend their time online, their preferences and online behavior. This will help you identify the platforms that are most relevant to your brand.
Set your goals: Define clear marketing and business objectives. Do you want to increase brand visibility, generate leads, manage online sales, provide customer support, or achieve another goal? The platforms you choose should align with these goals.
Research the competition: Analyze your competitors to determine their platforms of choice.
How to manage my content on social media?
Selecting your content for social media is a more thorough job than it seems. It is not enough to have a good product or service, you also need to be clear about everything related to your target audience. Knowing who they are, what they like, their age, among other characteristics, will help you know which platform they connect with the most so you can focus on growing your presence in it.
By being clear about these points, you must align your objectives with your content: Do you want to growth your audience? Improve your engagement, views or likes?
A brand has personality, style and above all, a distinctive tone. This tone will help your audience to identify you. The tone of voice represents you and represents the values of your brand, thanks to this you can create a community that connects with everything that has to do with your product or service.