A clear advantage of putting together your content grid is that time is optimized and it helps reduce errors. It allows you to offer quality content. It is one of the best methods for assigning tasks, organizing posting times and reducing working under pressure.
Each brand or company generates content based on its needs and objectives. With the grid you must first think about what the purpose of each publication will be: visibility, sharing valuable content, generating loyalty, raising awareness among your audience, gaining new followers, etc.
When putting together a calendar, you should take into consideration important dates for your brand and seasonal dates such as New Year’s Day, Valentine’s Day, Mother’s Day, Father’s Day and those that are valuable to you. Nothing should be left to chance, each publication should have a why and a wherefore.
Designing a content grid can be a complex task, especially if you have no experience. That is why ideally you should rely on the experience of a digital marketing specialist. At So Marketing Agency we can help you put together your grid. If you need a content grid that matches your strategy, contact us now.
You can also read: How AI can help you optimizing your times
Photo credits: Ketut Subiyanto
