Selecting your content for social media is a more thorough job than it seems. It is not enough to have a good product or service, you also need to be clear about everything related to your target audience. Knowing who they are, what they like, their age, among other characteristics, will help you know which platform they connect with the most so you can focus on growing your presence in it.
By being clear about these points, you must align your objectives with your content: Do you want to growth your audience? Improve your engagement, views or likes?
A brand has personality, style and above all, a distinctive tone. This tone will help your audience to identify you. The tone of voice represents you and represents the values of your brand, thanks to this you can create a community that connects with everything that has to do with your product or service.
