HOW TO CREATE A DIGITAL STRATEGY?
A digital strategy can be defined as all the actions that a company or organization executes to increase its presence and relevance in digital media such as social networks, websites or even within search engines like the Google.
The intention behind is to attract, convince and retain potential customers and consumers of a brand and manage to increase the company’s sales and notoriety in its niche.
Although a digital strategy is like a craft project, adapted to the needs of each organization, there are some areas of action and processes that can be found in most cases.
Branding: This is a way of managing an organization’s brand strategies and includes the planning and management of the brand to improve consumers’ perception of it.
Buyer persona: a company’s persona is the semi-fictional representation of its ideal customer. Thanks to it, the actions of a digital strategy will be designed and directed specifically towards the type of user that needs to be reached.
Customer journey: The customer journey allows you to use information about motivations and interests to define their behavior and create a path that goes from the first contact to the conversion.
Platforms: any digital strategy must be supported by digital platforms and tools that maximize the possibilities of impacting and interacting with users (website, blog, landing pages, mobile applications, social networks).