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Keyword research is an essential component of any SEO strategy (Search Engine Optimization).
Identifying words and phrases that people use in search engines gives marketers an option to create content to attract relevant organic traffic.
Keywords can vary in length and complexity, from simple words to more detailed phrases; research is essential since it helps you with direction, organic traffic and competition.
Steps to follow when researching keywords
The first step is to identify the main themes related to your business or industry. Think about the general categories you want to cover on your website. Within each main topic, you should generate a list of related keywords. This process can start by brainstorming terms you think are relevant and then expand using keyword suggestion tools.
You may want to use keyword tools to find additional terms and data on search volume, competition, and trends. Some popular tools include: Google, Keyword Planner, Ahrefs, SEMrush, and Ubersuggest.
The next step is to analyze the keywords your competitors are ranking for. Tools like Ahrefs and SEMrush allow you to research your competitors’ websites to find out what keywords they are using and which ones are generating the most traffic for them.
Consider factors such as search volume, relevance to your audience, and competition. It is important to balance between short-tail and long-tail keywords to cover a variety of searches.
You should also incorporate the selected keywords into your content, including titles, meta descriptions, headings, and body text. Then, monitor the performance of these keywords using web analytics tools like Google Analytics and Google Search Console.
Focus on Search Intent, make sure you understand why users search for certain keywords and what type of content they expect to find.
Additionally, you should update your research from time to time because search trends change over time, so review and adjust your keyword list periodically.
Don’t forget about local SEO, if your business operates in a specific region, include local keywords to attract relevant traffic.
